主題：Do Well, Say Good: Transforming Green Innovation into Financial Return through Tone Management做好事，說(shuō)好話(huà)：通過(guò)語(yǔ)調(diào)管理將綠色創(chuàng)新轉(zhuǎn)化為財(cái)務(wù)回報(bào)
主講人：美國(guó)伯明翰阿拉巴馬大學(xué)商學(xué)院 盛仕斌教授
主持人：工商管理學(xué)院 王慶濤副教授
時(shí)間：5月22日15:00-17:00
地點(diǎn)：柳林校區(qū)誠(chéng)正樓1122會(huì)議室
主辦單位：工商管理學(xué)院 科研處
主講人簡(jiǎn)介：
盛仕斌，美國(guó)伯明翰阿拉巴馬大學(xué)商學(xué)院市場(chǎng)營(yíng)銷(xiāo)學(xué)教授。研究領(lǐng)域集中于營(yíng)銷(xiāo)戰(zhàn)略，戰(zhàn)略管理，創(chuàng)新創(chuàng)業(yè)，新興經(jīng)濟(jì)體的制度環(huán)境等。他已經(jīng)在市場(chǎng)營(yíng)銷(xiāo)和管理學(xué)的國(guó)際主流期刊上發(fā)表學(xué)術(shù)論文50多篇，其中UTD期刊5篇及其他FT50期刊多篇，包括Journal of Marketing、Journal of Operations Management、Journal of the Academy of Marketing Science、Journal of Business Ethics、International Journal of Research in Marketing、Industrial Marketing Management、British Journal of Management、Journal of Business Research 等。盛教授已多次獲國(guó)際學(xué)術(shù)會(huì)議最佳論文獎(jiǎng)。盛教授目前是多家國(guó)際學(xué)術(shù)期刊的編審委員會(huì)成員。
內(nèi)容提要：
Although firms see green innovation as a way to deal with regulatory pressures while also meeting the needs of customers, little is known about how it impacts their performance. Further, the mechanisms and conditions that influence the relationship between green innovation and firm financial performance are also underexplored in the literature. Building on impression management theory, this study examines the mediating effect of media tone and manager tone on the relationship between green innovation and firms’ financial performance, as well as the moderated mediation effect of state ownership. Using a dataset consisting of 10,064 observations of 1,460 high-tech firms from China over a 20-year period (2000–2019), this study reveals that green innovation has the potential to improve firm financial performance through positive media and manager tone. In addition, state ownership negatively moderates the indirect effect of green innovation on firms’ financial performance through media tone and manager tone on firm performance. The findings of this study extend extant research of green innovation and offer important managerial implications.
盡管企業(yè)將綠色創(chuàng)新視為應(yīng)對(duì)監(jiān)管壓力并滿(mǎn)足客戶(hù)需求的一種方式，但關(guān)于其如何影響企業(yè)績(jī)效的了解卻很有限。此外，文獻(xiàn)中對(duì)于影響綠色創(chuàng)新與企業(yè)財(cái)務(wù)績(jī)效關(guān)系的機(jī)制和條件的研究也很少?；谟∠蠊芾砝碚?，本研究考察了媒體語(yǔ)調(diào)和管理者語(yǔ)調(diào)在綠色創(chuàng)新與企業(yè)財(cái)務(wù)績(jī)效之間關(guān)系中的中介效應(yīng)，以及國(guó)有產(chǎn)權(quán)的調(diào)節(jié)中介效應(yīng)。利用包含中國(guó)1460家高科技企業(yè)在20年期間（2000-2019年）的10,064個(gè)觀(guān)察樣本的數(shù)據(jù)集，本研究揭示了綠色創(chuàng)新有可能通過(guò)積極的媒體和管理者語(yǔ)調(diào)來(lái)改善企業(yè)財(cái)務(wù)績(jī)效。此外，國(guó)有產(chǎn)權(quán)對(duì)綠色創(chuàng)新通過(guò)媒體語(yǔ)調(diào)和管理者語(yǔ)調(diào)對(duì)企業(yè)財(cái)務(wù)績(jī)效的間接效應(yīng)起負(fù)向調(diào)節(jié)作用。本研究的結(jié)果擴(kuò)展了現(xiàn)有的綠色創(chuàng)新研究，并提供了重要的管理啟示。
